Back in my days at CBS Entertainment there was a saying in the studios that summed up the sentiment about some of the products being produced at the time – “It’s art if it sells!”. This was a tongue in cheek response to the fact that a lot of the shows were commercial fluff designed to sell advertising to the masses (no surprise there), but the underlying fact was that they did sell. And as a result, the desire to strive for quality lost its appeal and was supplanted by a false sense of accomplishment.
Fast forward to my current life as landscape photographer – I now wear all the hats from production to distribution, which is empowering, but does have its challenges. The Internet and the transition to digital has streamlined much of the day-to-day business and leveled the playing field though, and the ultimate reward is being at the forefront of the creative process. The art still must sell, but the satisfaction of creating something that preserves the beauty of the world and hopefully in turn helps inspire others to enjoy and protect it is priceless.
©Russ Bishop/All Rights Reserved
